Large Displays
Large displays to make statements and attract attention of buyers
Order groceries with
The idea behind Starquik was to skip shopping and make grocery shopping fun and rewarding. The task at hand was to create a unique UX that makes grocery shopping exciting.
Platforms
Mobile
Web
Services
UI UX Design
Development
Branding
Industry
E-commerce
“What could be exciting in grocery shopping?”
This question helped us create mind map and feature list that we could exploit to make grocery shopping exciting via our solution.
Exploring the market and similar products
The approach adopted for the challenge was a hands on way of problem solving. In depth market research and real time experiences was key to the execution of the idea.
What is the psychology behind retail product placement?
Our team went on storewalks to understand how a physical grocery store conducted it’s business, how users behaved and the layout ( and it’s consequences!)
Our Observations
Our storewalks led the team to make certain observations about how a physical grocery store functions, what are the stand out features and pain points for shoppers
Last 5 Pieces
Last 5 pieces to create scarcity in the customers minds
Aisle Callouts
Aisle call outs to make a products, brands and offers stand out
Impulse Buys
Clip strips in store to include impulse items in listing
Different Zones
Seperating the store into different zones like chef’s zone, Fresh zone etc.
Freebies & Offers
Freebies, offers and discounts attract customers
What’s unique to grocery?
Designing to translate a physical experience such as grocery shopping into a digital platform required us to understand the psyche of a shopper and the needs/pain points of our user. We drew up user personas to study some common denominators across the kind of people who go grocery shopping
Empathising with the user led us to underline a few unique features of the grocery buying experience
"Buying grocery is a necessity and unavoidable""Shoppers require quality & consistency"
"Requires time & attention"
"Good offers & great discounts are appreciated""Shoppers need a reason to choose & repeat"
What will the brand be as a person?
Introducing
Adding Intelligence
We came up with ‘smart’ features like a smart search, smart basket and smart switch to make the user experience better.
Building Loyalty
With the star clubcard membership the user can avail extra benefits like redeemable points and special offers and discounts
Making it #Aasaan grocery
Starquik promises to bring you the best of range, best of offers and the fastest possible delivery all at the click of a button
NEXT CASE STUDY
Future Vision
The idea behind Starquik was to skip shopping and make
grocery shopping fun and rewarding.
grocery shopping fun and rewarding.
